One tray of brownies, what is the profit?
Most sellers guess. Sobiku works it out from what you actually paid, and keeps it honest when prices rise.
Free during beta. Nothing to pay. See how it works
Today
With Sobiku
Bu Sari Kue
Recipes
Add recipeBrownies Panggang
10 slices per batch
Cost/unit
Rp 5,590
Nasi Box Ayam
25 boxes per batch
Cost/unit
Rp 18,500
Risoles Mayo
20 pieces per batch
Cost/unit
Rp 1,950
Kue Tart
8 slices per batch
Cost/unit
Rp 12,400
Dimsum Ayam
30 pieces per batch
Cost/unit
Rp 1,850
Nastar Keju
40 pieces per jar
Cost/unit
Rp 1,275
Puding Cokelat
6 cups per batch
Cost/unit
Rp 4,150
Here is how it does the sums
You enter an ingredient price once. After that every recipe using it re-costs itself, including recipes whose parts are other recipes, like a filling or a topping.
Baked Brownies
Yield: 10 pieces
| Flour | 500 g | Rp 7,500 |
| Sugar | 300 g | Rp 5,400 |
| Butter | 250 g | Rp 15,000 |
| Eggs | 4 | Rp 10,000 |
| Cooking chocolate | 200 g | Rp 18,000 |
- Cost per batch
- Rp 55,900
- Cost per piece
- Rp 5,590
- Your selling price
- Rp 15,000
- Margin
- 62.7%
The figures above are an example. What gets used is your own shopping.
This is the part that used to be a guess.
Next month butter goes up Rp 3,000
| Baked Brownies | Now | Next month |
|---|---|---|
| Cost per piece | Rp 5,590 | Rp 5,890 |
| Margin | 62.7% | 60.7% |
Sobiku redoes the sums, not you.
Four places, and none of them talk to each other
Pricing lives in a spreadsheet. Orders arrive in chat. Deposits get worked out on a calculator, and the production schedule is in a notebook. When butter goes up, not one of the four changes.
| Today | With Sobiku |
|---|---|
| Re-costing one recipe at a time every time a price goes up | Costs update themselves |
| Orders buried in chat, and one of them missed | One order list |
| Deposits worked out on a calculator | Deposit and balance already worked out |
| Production schedule written in a notebook | A schedule and a shopping list for the day |
Three steps to start
- 1
Add ingredients
Put in what you actually paid. It is the only number you have to keep up yourself.
Ingredients
Flour
Priced per gram
Buy price
Rp 15 / g
Sugar
Priced per gram
Buy price
Rp 18 / g
Butter
Priced per gram
Buy price
Rp 60 / g
- 2
Build recipes
Pick the ingredients and the amounts. The cost shows up straight away, and so does what is left over at the price you want to sell at.
Recipes
Brownies Panggang
10 slices per batch
Cost/unit
Rp 5,590
Risoles Mayo
20 pieces per batch
Cost/unit
Rp 1,950
Nasi Box Ayam
25 boxes per batch
Cost/unit
Rp 18,500
- 3
Take orders
An order comes in and its deposit is recorded. The balance gets chased over WhatsApp as the pickup day gets close.
Orders
Ibu Ani
Pickup tomorrow 14:00
ConfirmedDP paidRp 300,000
Pak Budi
Pickup 16:30
ConfirmedDP paidRp 250,000
Never again work out who only paid half
Orders group themselves by pickup day, nearest first. Each one keeps its own record of what has come in and what has not.
Orders
Active · 5
Today · 2
Ibu Ani
Pickup 14:00 · 20 brownies
Rp 300,000
Pak Budi
Pickup 16:30 · 1 layer cake
Rp 250,000
Tomorrow · 1
Mbak Rina
Pickup 09:00 · 50 risoles
Rp 175,000
12 Sep 2026 · 2
Bu Tuti
Pickup 15:00 · 3 jars of nastar
Rp 195,000
Pak Deni (office)
Pickup 10:00 · 20 rice boxes
Rp 540,000
Each order shows where it has got to without being opened: new, confirmed, or ready to collect.
How many land on the same day is visible before you take one more.
A returning customer can be picked as you write the next order.
What you can do
Nested recipe costs
A recipe can contain another recipe, a base or a filling you make yourself. The costing still goes all the way down to raw ingredients.
Price-rise alerts
The moment you change what an ingredient costs, Sobiku shows you which recipes just got thinner.
Daily shopping list
Every order for one day rolled into a single shopping list, already totalled per ingredient.
Works offline
Orders can still be written down when the signal drops, and they send themselves once there is a connection again.
WhatsApp messages ready to send
Confirmations, chasers and ready-for-pickup notices come filled in with the name and the figures. You are the one who presses send.
A record for each customer
Address, allergy notes and past orders are kept against the customer they belong to.
Common questions
Do I have to pay now?
No. Everything is free during beta and we do not ask for card details.
Can I use it if I do not sell cakes?
Yes. All Sobiku works from is ingredients, amounts and orders, so catering, frozen food or market snacks are all the same to it.
Do I have to enter all my recipes before I can start?
No. Start with the one you sell most. Each ingredient only goes in once, so every recipe after the first is quicker than the last.
Is Sobiku an app I have to install?
Sobiku is coming as an Android and iPhone app, installed from the Play Store or App Store the usual way. A web version follows, for anyone who would rather work on a laptop.
Does Sobiku send WhatsApp messages automatically?
No. It prepares the text and opens WhatsApp. You press send, so you can always edit first.
Do I lose my data when beta ends?
No. Your shop, recipes and orders carry over when Sobiku leaves beta.
What about my customers’ data?
It is stored for your shop only, and deleted with your account. See the Privacy Policy.
Sobiku is launching soon
We are testing with a first group of sellers. Leave your email and we will tell you when it is your turn.
Free during beta
Sobiku is not a paid product yet. We are trying it out with a small group of sellers, and all we want back is what you think of it.
If it ever costs money we will tell you well in advance. No bill is going to appear out of nowhere, and there is no card number to enter now.